Our Services

Marketing

SEM | Paid Social | Display

Our small team lives and breathes digital marketing data.

We continuously work to create, optimise and improve your campaigns across Google Ads (Adwords), Facebook, and Linkedin using automation and human love.

Using our data-driven methodology we unlock innovation in your digital marketing campaigns with our test and learn approach.

We identify trends and opportunities based on past performance data in your ppc campaigns and apply those learnings to drive better results.

Whether by eliminating waste and cutting costs where they aren’t leading to revenue or conversions, or (of course) investing more on the keywords, audiences, and topics that have better results.

Optimisation

CRO | Landing Page | Full Website Builds

Conversion rate optimisation is the most undercooked part of most marketers toolkit. CRO is the process of making changes to your consumer experience to improve the ratio of site visitors to customers.

We analyse the way users interact with your website, and develop ideas on how to increase engagement and conversion rate through our test and learn approach.

Using our breadth of services we can setup, audit and reconfigure your analytics or deep-dive into your valuable 1st party data to help drive A/B tests and longer term product recommendations.

Our weapons of choice for CRO include our own full stack developer, Google Analytics, Google Optimise, Unbounce, Zapier and Hotjar.

E-Commerce

Shopify Experts

We take pride in being your trusted Shopify experts. With years of experience and a deep understanding of the e-commerce landscape, we are dedicated to helping your online business thrive on the Shopify platform.

Our team of experts is well-versed in all aspects of Shopify, from store setup and customization to theme development, app integration, and performance optimization. We are committed to providing tailored solutions that align with your unique business goals, ensuring your Shopify store not only looks outstanding but also functions flawlessly.

Whether you're just starting your e-commerce journey or looking to take your existing store to the next level, we have the knowledge and skills to make your vision a reality.

Partner with us for a seamless Shopify experience that drives growth, conversion, and customer satisfaction.


Our Services

Our small team works collaboratively to deliver the best digital experience for your business.
We’re not your typical agency, we’re your 'in-house' team.

Marketing

SEM | Paid Social | Display
Our small team lives and breathes digital marketing data. We continuously work to create, optimise and improve your campaigns across Google Ads (Adwords), Facebook, and Linkedin using automation and human love.

Using our data-driven methodology we unlock innovation in your digital marketing campaigns with our test and learn approach. We identify trends and opportunities based on your past performance data in and apply those learnings to drive better results.

Whether by eliminating waste and cutting costs where they aren’t leading to revenue or conversions, or (of course) investing more on the keywords, audiences, and topics that have better results.

Optimisation

CRO | Landing Pages | Website Builds
Conversion rate optimisation is the most undercooked part of most marketers toolkit. CRO is the process of making changes to your consumer experience to improve the ratio of site visitors to customers.

We analyse the way users interact with your website and create ideas on how to increase engagement and conversion rate. Using our breadth of services we can setup, audit and reconfigure your analytics or deep-dive into your valuable 1st party data to help drive A/B tests and longer term product recommendations.

Our weapons of choice for CRO include our own full stack developer, Google Analytics, Google Tag Manager, Unbounce, Zapier and Hotjar.

Display, YouTube & Retargeting

79% of time online is spent not searching. We can help you connect with customers when they aren't searching for you or retarget your 1st party data to push your users down the funnel. 

Alternatively we can help generate new users through interests, lookalike or in-market audiences and multiple A/B tests to find your perfect match.

Experienced across multiple display platforms such as Google Display Network, Criteo and Youtube Ads.

We can help build creatives that standout and perform.

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E-Commerce

Shopify Experts
We take pride in being your trusted Shopify experts. With years of experience and a deep understanding of the e-commerce landscape, we are dedicated to helping your online business thrive on the Shopify platform.

Our team of experts is well-versed in all aspects of Shopify, from store setup and customisation to theme development, app integration, and performance optimization.

We are committed to providing tailored solutions that align with your unique business goals, ensuring your Shopify store not only looks outstanding but also functions flawlessly.

Whether you're just starting your e-commerce journey or looking to take your existing store to the next level, we have the knowledge and skills to make your vision a reality. Partner with us for a seamless Shopify experience that drives growth, conversion, and customer satisfaction.

Wesbite & Data Monetisation

As 3rd party cookies crumble in the market the rise of of 1st party data in the industry continues to become more valuable for brands and publishers. If you have valuable 1st party data that contains life events and looking for alternative revenue streams for your business through data, Segmetise can help.

We can help with monetising your data through traditional methods like advertising and CRM or using new offline methods which do not exploit your product or customer experience.

During our past employers we've founded
AdReach, a retargeting tool completely powered by Zoopla's 1st party data which allowed their customers to target in-market home movers. Driving multi-million pounds of incremental revenue for their business, this has now become a core part of their product portfolio.

Ad Trafficking

Grow your Ad Revenue with our
Ad Trafficking & Operations consulting .

We can take care of your day to day ad ops or take a strategic view at providing recommendations to optimise your current inventory stack to improve revenue growth.

Our experienced ad trafficking specialists can do as much or as little as you would like. They can become your online ad operations department looking after all of your requirements or work with your internal team when they get too busy.

We can easily assist with scalability on a short term or a long term basis.

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Interested? Let's grab a coffee

Why Segmetise?

We’re your “in-house” team

We want every customer to feel like we're part of their team. We want to understand your business model, you're short and long term goals and incorporate that into our execution plan.

We're small but hungry

Boutique, nimble and forward thinking. We work effectively together, sharing skills and ideas from all levels. We can move swiftly, we're hungry and we're your flexible friend.

We've got experience

Over 15 years of digital marketing, commercial and e-commerce experience within the team. We've worked for high growth start-ups and large consumer brands like Zoopla, uSwitch, Money.co.uk, Cazoo + more.

We use a simple framework

Build a marketing strategy using our simple framework which targets your audience via various online mediums, from your largest addressable qualified audience down to your users ready to convert.

We're data driven

We use historical data to improve efficiency and help generate new ideas. Our Test and Learn approach can help quickly test your marketing ideas, learn from them and then focus on the areas that work.

Only pay for performance

We're confident in our quality of work, there's no upfront costs, no retainer and no commitment. We offer an initial free audit of your account to determine how we can help you.

Meet Our Founders

We're a small team and we like it that way.
We're nimble, innovation and passionate about what we can offer.

Rishi

Father of 2, Google Sheets enthusiast & loves fried chicken

15 years of Digital Marketing and Ad Tech at some of the UK’s most successful tech firms like Zoopla, uSwitch.

Nominated for Rising Star Award at the British Media Awards in 2016.

Founder of the award winning AdReach Product at Zoopla - a self serve retargeting platform. Winner at British Media Awards in 2016 and Winner The Drum Digital Advertising Awards 2019.

Tomek

Beer lover, full stack developer & growth hacker

Over 5 years of experience in Marketing, Ad Tech and Full Stack Development working with some of the UK's most innovative tech and advertising brands in high growth environments.

Winner of British Media Awards and Google Premier Partner Awards.

The Past and Clients

The Past and Clients

The Past and Clients

What some our customers say about us...

Absolutely thrilled with the exceptional service provided by Segmetise! From the initial consultation to the final launch, every step was smooth and efficient. Segmetise truly understood our vision and translated it into a stunning website that exceeded our expectations. Segmetise’s creativity and attention to detail were evident throughout the process.

Segmetise has demonstrated their excellence through execution, project management, timely delivery, clear communication, understanding client’s need and understanding market trends to deliver a sleek and modern looking website which perfectly captures our brand identity and what we offer. From Validat perspective, the website ticked all the boxes from the digital marketing perspective while providing a clear message.

The responsive layout also added extra edge by making it easier to use on any device, from desktops to smartphones. We couldn't be happier with the result and highly recommend Segmetise’s services to anyone looking for web design! The expertise and professionalism shone throughout was phenomenal and it was a pleasure working with Segmetise.

Jigar Shah, Co-Founder Validat.co.uk

“I had the pleasure of working with Rishi from Segmetise for the complete overhaul and revitalisation of our website and branding, including our logo, to better resonate with our target audience and the products we're selling. From the very first interaction, it was clear that Rishi was not just a typical consultant but a dedicated professional who is passionate about delivering results that exceed expectations.

Rishi took the time to understand our business, the market we operate in, and the unique challenges we face. This deep dive into our operations was followed by a comprehensive redesign of our website and branding. The new design perfectly captures the essence of our brand, speaks directly to our intended audience, and showcases our products in the best possible light. The transformation was not just visual; it was strategic, ensuring that every element of the website and branding aligned with our business goals and market position.

But Rishi didn't stop there. He also guided us through setting up a full Google Stack marketing ads platform, which was a game-changer for our business.
The results speak for themselves - an astonishing 865% increase in sales, a 542% boost in sessions, and a 43% rise in the average order value. These figures were beyond our expectations and have had a significant positive impact on our bottom line.

Throughout the entire process, Rishi remained professional, approachable, and transparent. He explained complex concepts in a way that was easy to understand and made sure we were comfortable with each step before moving forward. It's rare to find someone who combines such a high level of expertise with a genuine commitment to their client's success.


Jay, Director at Stylexmenswear.co.uk

“From the onset of our partnership with Segmetise, it became clear that their digital marketing expertise was of an exceptional standard. Within just a few months of beginning our collaboration, they managed to more than double our conversion rates while keeping our marketing spend unchanged. This achievement alone speaks volumes about their strategic acumen and deep understanding of digital advertising landscapes.

Segmetise didn't just stop at improving our conversion rates; they became deeply involved as close partners in our journey to grow and promote our new brand. One of their most impactful contributions was the implementation of robust tracking mechanisms on our website. This was not a simple feat; it required a nuanced understanding of our business and technical landscape. Yet, they managed it with finesse, enabling us to gain invaluable insights into our audience’s behaviours and preferences. This detailed understanding has allowed us to tailor our marketing efforts more precisely, ensuring that we are not just reaching more people but the right people.

Their partnership has been comprehensive, touching on every aspect of digital marketing from strategic planning to execution and analysis. Segmetise’s team has shown an unwavering commitment to our success, demonstrating not only their expertise but also their dedication to their clients. They’ve provided us with a level of service that goes beyond traditional client-vendor relationships, truly acting as an extension of our team. Moreover, their work has been pivotal in helping us navigate the challenges of introducing and promoting a new brand in a competitive market. Their strategic guidance, combined with their tactical execution, has been instrumental in our brand’s ability to stand out and resonate with our target audience.

Segmetise has been an invaluable partner in our growth journey. Their ability to drive significant improvements in our digital marketing efforts, combined with their partnership approach, has made a substantial impact on our business. I am deeply grateful for their contributions and cannot recommend them highly enough to any business looking to elevate its digital marketing strategy. Their work is a testament to their expertise and commitment to client success.”


Paresh Davdra, RationalFX & Xendpay CEO & Co-Founder

“Working with Segmetise has been a transformative experience for Goodclub.co.uk. Their expertise has not only led to a significant improvement in our Customer Acquisition Cost (CAC) but has also deepened our understanding of our target market and how best to engage with them. What sets Segmetise apart is their genuine enthusiasm for delving deep into the nuances of our business. They've made a concerted effort to grasp the essence of our value proposition and the specific demographics we aim to serve. This understanding has been pivotal in tailoring strategies that not only elevate our brand but also drive measurable performance improvements.

One of the most impressive aspects of our collaboration with Segmetise has been their proactive approach to innovation. They don't just rely on conventional methods; instead, they actively explore new and creative ways to enhance our marketing efforts. This forward-thinking mindset has been instrumental in keeping our strategies fresh and effective, ensuring we remain competitive in a fast-evolving marketplace.Moreover, the level of detail and clarity in their reporting stands out. Segmetise provides comprehensive insights that are both informative and accessible, enabling us to make informed decisions quickly. Their feedback is prompt and actionable, which has been crucial in adapting and refining our strategies in real-time.

Another hallmark of our partnership with Segmetise is their long-term perspective. While they are adept at delivering immediate results, they also focus on sustainable growth, helping us develop strategies that ensure our success well into the future. This balance between short-term gains and long-term vision is rare and highly valuable. Lastly, the can-do attitude of the Segmetise team has made them a joy to work with. They approach every challenge with a positive outlook and a readiness to solve problems, making them not just a service provider but a true partner in our growth.


Ben Patten, Goodclub.co.uk, Founder & CEO

“I’m someone who seldom takes the time to write reviews, yet the exceptional service I received from Rishi compels me to share my experience. In these challenging times, marked by the uncertainty and disruptions of COVID-19, my boutique, like many others, faced the daunting prospect of closing its doors temporarily. This was not just a professional setback but also a personal one, as the future seemed uncertain and the days stretched on with no clear end in sight. It was during this critical moment that Rishi stepped in, and his intervention has been nothing short of transformative for my business and my spirits.

Rishi offered his expert services to transition my boutique - The Closet in Potters Bar - to the digital world by setting up a Shopify website. This wasn’t just a business transaction; it was a lifeline. With meticulous attention to detail, Rishi managed to encapsulate the essence of The Closet online, creating a virtual space that resonated with my customers and attracted new ones. His approach was not just technical but also deeply understanding of the emotional and brand values that my boutique stands for.

The website has been a tremendous success, far exceeding my expectations. It has not only kept my business alive during a time when physical doors had to close but also provided a much-needed distraction and purpose for me personally. The site has allowed me to continue connecting with my customers and even expand my customer base, offering a glimmer of hope and continuity in these uncertain times.

More than just a digital solution, the Shopify website has positioned my boutique for a stronger reopening. It’s an additional channel that complements the physical store, promising to boost my business further when we do reopen our doors to the public. This foresight and strategic planning on Rishi’s part are what sets his service apart; it’s not just about addressing immediate concerns but also about laying a foundation for future success.

I owe a huge thank you to Rishi for his kindness, expertise, and the genuine care he showed for my situation. His help has been invaluable, providing both a professional lifeline and a personal morale boost. For anyone considering digital solutions for their business, I cannot recommend Rishi highly enough. His work is a testament to his skills and his character, deserving of recognition far beyond this review.”

Lin Fox ( The Closet) Potters Bar

"I had the pleasure of working with Rishi from Segmetise, and I couldn't be happier with the results. From the beginning, it was clear that they possessed a rare combination of technical expertise and a deep understanding of user experience.  I was working with another web developer previously that made my website look terrible, and I luckily found Segmetise on another website that I adored.

His technical skills are top-notch. They demonstrated a strong command of the latest web development technologies and best practices. They were able to take our project requirements and turn them into a beautifully functional website. Their attention to detail and commitment to producing clean, efficient code was evident throughout the entire process.

Communication was another strong suit of this web developer. They kept us in the loop throughout the project, providing regular updates and being responsive to our questions and feedback. It's clear that they value collaboration and are passionate about delivering results that align with the client's vision.

Additionally, the project was completed within the agreed-upon timeline, which was a pleasant surprise given the complexity of the work. Their professionalism and commitment to meeting deadlines made the entire experience smooth and stress-free.

I can wholeheartedly recommend Rishi to anyone in need of a professional who can turn your web development dreams into a reality. Their combination of technical skill, user-centric design, and effective communication make them an absolute pleasure to work with. We are thrilled with the results, and I look forward to working with them again on future projects. Thank you for the outstanding work".

Nicola Nakase (Founder & CEO)

Get in touch

Get in touch and we can arrange to have a coffee and provide you with a free audit.

We're based in London, UK.

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